01
Terafina
Fintech · Design system
The product worked. People just didn't trust it enough to finish. I rebuilt the presentation layer from atomic components up, cutting abandonment by 12%.
View projectStaff / Principal Product Designer
I design complex products and the systems that make them work.
I bring product, design, and engineering into alignment, turning ambiguity and complexity into clear decisions, scalable systems, and products that actually ship.
20+
Years in product design
12%
Abandonment reduction, Terafina
3
Design systems built from zero
End-to-end
Design → system → code
01 — What I solve
I bring structure to complexity.
The hardest product problems rarely start with a blank canvas. They start with competing priorities, unclear ownership, inherited systems, technical constraints, and teams pulling in different directions.
I bring those pieces into focus. I help teams understand what actually matters, make the tradeoffs explicit, and turn complexity into decisions and systems that hold up beyond the design file.
I work across product, design, and engineering as one delivery system, not three separate disciplines. That means thinking about the experience, the patterns underneath it, and how the thing actually gets built, shipped, and maintained.
The goal isn't to make complexity look simpler, it's to make it workable.
02 — Selected work
05 case studies
Five systems, five different failure modes.
02
Union Home Mortgage
Internal tooling · Design system
The first design system for a team of backend engineers that never had one, built with no design partner in the room.
View project03
Proof
Digital identity
Sensitive information needs more than security, it needs clarity. An MVP for secure, deliberate sharing.
View project04
Rümi
Product strategy
Making homeownership feel manageable, without pretending it's simple.
View project05
McGraw Hill Education
Edtech · IA
The content was there. Finding it fast was the problem. I restructured navigation for two very different audiences.
View project03 — Contact