hobbs.design, Independent Practice · Apr 2020 to present
Principal Designer
- Leading a UI and design-systems modernization for an enterprise SaaS platform: a token-based Figma component library plus rebuilt navigation and record views.
- Building the design-to-code workflow and coded prototypes (HTML, CSS/SCSS, JavaScript) that carry design intent into engineering as working reference, not static specs.
- Using AI-assisted tooling for prototyping and code scaffolding to speed exploration and cut repetitive build work.
- Co-founded a real-estate tech startup and architected its theme-able, IDX-capable design system for a headless-CMS platform serving independent agents and brokerages.
- Led end-to-end design for a white-label financial onboarding platform, cutting abandonment ~12% with a clearer flow and better in-context feedback.